IMI Australia
IMI Australia

We are delighted to report that business is growing Down Under and that our Australian IMI is producing many interesting and exciting products under the aegis of Ralph Murdaca.
We are working with an array of exciting clients from Pandora to Steggles, and across similar sectors to the ones we work with in Europe. It seems that the clients in Australia want the same things we want here.....thankfully.
Please see some examples of our work. If we can help you in this region please contact Ralph on:

IMI Australia


IMI have very strict QC procedures that we adhere to for all the orders we manage. In todays competitive world there is no room for error here. We audit all factories, put together a Corrective Action Plans and send our staff to visit key suppliers regularly.
Our QC team in china headed by Charles Wang and Aaron Fang monitor the need for continuous improvement based on the CAP. 
In the UK we hold ethical meetings with clients to discuss and prioritize the objectives for each factory.
We also carry out During Production Inspections (DUPROs) and Final Random Inspections (FRIs) to agreed AQL levels and ensure that products comply with everything agreed with our clients. We use a number of inspection agencies but CMA and ITS Intertek are our main designated partners who carry out product testing ensuring compliance with the broad range of legal and mandatory requirements for the counties we deliver to.

From covermounts to general promotional gifts here are a few examples of our most recent work that we are very excited about! Don't hesitate to contact us with any enquiry as we are always ready and willing! We are always happy to help.

Recent workRecent workRecent workRecent workRecent workRecent work

For much more covermount inspiration, please visit and for more examples of our work please visit

Charity run

Nicole CobbIn keeping with IMI charity sporting traditions, one of our London based buyers, Nicole Cobb recently took part in the Vitality Run Hackney Half Marathon in aid of Cancer Research UK,
The run held on 22nd June 2014  was her first and she managed to finish in very impressive and credible 2.21hrs. Well done to Nicole!
If you are interested in donating to this excellent cause, you can still donate on line at

IMI established  over four years ago. We wanted to create a forum where our customers could have access to innovative and creative ideas at the click of a button! Thankfully we have received some great feedback over the years from our clients who tell us that it’s been a fantastic source of inspiration and a valuable tool in aiding inspiration.

Nowadays we get numerous enquiries from this platform and a lot of the products featured here have ended up as successful covermount gifts. We update the website regularly, so if you are not on our mailing list, don’t hesitate in joining by clicking here or following us on Twitter @innomktgint.
If you are on the list please do look us up regularly and refresh those parts that need refreshing!

Mail order
Mail order incentives

Incentivising mail order has been practiced for many years and all major mail order companies are involved in trying to make order sizes larger and to try to increase frequency of ordering.

We have been fortunate to work with Cotton Traders, one of the UK's leading companies in this field, for many years and we are delighted to have supplied them with many products that are used for increasing business. Here are a few examples that show the diversity of things.
We work with many people in this sector and we would be delighted to advise and help if required. Contact David Kean for more information on: or phone 0207 723 7228

Cotton Traders

IMI Fulfilment
IMI Fulfilment

We have been packing a variety of Revlon products for a number of years in our fulfilment centre in Dudley, West Midlands. This operation run by Linda McCarthy for many years has a successful track record of completing challenging and demanding packing tasks.
This year is no exception and the total packs we will put together for the Revlon Charlie brand itself is in excess of  350,000 sets! Pink Duos, Nail Enamels, Black Fragrances, and Red EDT packs are just some of the sets we put together amongst others we complete for King of Shaves, Marie Curie and other clients.
For more information on our fulfilment services and to ask us to quote on any need you might have please visit IMI’s website or contact Linda on 01384 236109. We are flexible and adaptable and can help on a variety of jobs.

Art is one of the freshest influences this season. Sports Illustrated confirms that athletic influence shows no sign of slowing and minimal designs push forward with two theme options - Formula Solution and Soft Minimalist. The Power 80s is the new decade of reference, while Paradise Strip puts the glamour back into retro.


Avant Pop becomes one of the most influential seasonal references, lead by designers like Chanel, Prada, Celine and Preen.
Bright colours are essential, while prints and patterns take centre stage. Pop art faces and surrealist imagery are most forward, while print mixes and pop blocking offer commercial appeal.
Asymmetrical silhouettes and wrapped techniques add an edge, and 3D or jewel encrusted embellishments add to the lively and excessive theme.


A monochromatic palette is essential for plays on patterns like fractured or retro geometrics, while colour is added in perspective and patchwork geometric motifs.
Transparency is achieved with organza layers, while 3D textures and laser cut materials offer a novelty approach. Asymmetrical silhouettes and wrapped techniques are leading silhouette directions and cut-outs are a highlighted detail.

La Vie en Rose

La Vie en Rose is the prettiest and most feminine message of the season. Matthew Williamson, Giambattista Valli and Mary Katrantzou all get in on the action, set to a powdery pastel colour palette. A flowing assortment of fabrics include chiffon, organza and lace which turn up on fuller silhouettes and below-the-knee hemlines.
Florals are a major take-away, from cherry blossoms to botanical screens and romantic blooms. Flowers also make an appearance on influential 3D appliqués, in addition to popular ruffle details.


One of the most popular and commercial themes to progress forward is athletic reference in sportswear.
Active bright hues appear, set to an advanced material offering of nylon, neoprene, mesh and perforated materials. Colour blocking moves forward, while other pattern favourites include stripe remix and varsity numbers. Striped trim is a favourite and zippers are leveraged both for function and design.


Milan designers take on the tropics with a burst of bold colours and prints. Highlighted patterns centre around florals via palms, dark paradise and tropical explosion motifs. Materials dress up the look from silk satin to printed chiffon, while key items like matched sets also celebrate prints. Details include halter necks and slits in terms of silhouette, with more elaborate expressions featuring beading or 3D embellishment.

Source: Fashion Snoops /

We are delighted to welcome on board here at IMI Farhana Bobat. Originally from Africa (Malawi & South Africa) she moved to UK in 1995 and began working in the beauty industry with Shiseido skincare in Selfridges and Christian Dior cosmetics in John Lewis. 
She decided after some years to make a complete career change and came across a position in the Covermounts industry in 2006. She has since learnt a great deal about the industry working with publishers in the UK and Europe. This she has coupled together using a wide range of factories in china helping create exciting and wonderful gifts for children's magazines.
Farhana can be reached on 0207 616 0611 and

IMI Competition


IMI’s Competition is back!! The marvellous summer is here to stay and we want to help you to make sure it's sizzling!
For a chance to win a fantastic mystery prize, please answer the question below.
How long has been helping our clients?
1) 10 years
2) 5 years
3) 1 year
Please let us know your answer by 30th September. Answers please with address and name to: 





News from Down Under.

QC Procedures.

Latest work.

Charity Run by IMI staff.

Mail Order Incentives.

IMI Fulfilment - Revlon

S/S 2015 Trend Forecast.

New Senior Account Manager.

Sizzling Summer Competition.




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